Competition
2004 marked the sixth year of the NASA Means Business Student Competition. It was the first year ASPIRE participated. The competition requires students to design a promotional campaign and two thirty-second public service announcements (PSAs).
For more information on the competition please visit the official NASA Means Business website at:
www.tsgc.utexas.edu/nmb/
Objectives

• Proposal
• Midpoint Review
• Animatics
• Final Presentation
• Final Promotion Plan
• Final Public Service Announcements
• Outreach

Team
The ASPIRE team started when three students from the ASU NASA Space Grant program, Lisa Tidwell, Benjamin Higgins and Ken Quihuis, wrote a proposal for the NASA Means Business Student Competition 2004.
When the team was selected a finalist team the small ASPIRE team brought in students from the Walter Cronkite School of Journalism and Mass Communication at ASU to help with the promotional campaign portion of the competition and The Art Institute of Phoenix to produce the two thirty-second public service announcements.
By the end of the competition over 60 students and professors from ASU and
The Art Institute of Phoenix took part in developing the award winning work.